British Agents Register's portfolio of publications provides essential works
of reference for every principal and agent.
B.A.R. has developed its special range of titles to help principals understand
the agents' perspective, and vice versa. This invariably leads to long-lasting
and mutually profitable arrangements.
Operating an Agency Sales Force
A comprehensive guide to the key elements of the agent/principal
relationship. Written in five logical and easy to understand sections,
it is boxed in a loose-leaf binder for easy update. The guide contains
difinitive information on:
- What an agent should expect from the principal
- Finding and running successful agencies
- Agency agreements and contracts of work
- Managing and enhancing the relationship
- Valuable alternative services an agent can provide
(£35 to members and clients)
£45.00 Add to basket
The EC Guide to Agency Agreements and Contracts
Contains
an introduction and model agency agreement which incorporates 21
clauses with many alternatives, designed to promote a clear and mutual
understanding, in order to produce a sensible working agreement between
agents and principals - whatever the products. In addition there is a
section containing detailed commentary which explains the finer points
of the many new European Regulations which affect both parties.
(£17.50 to members and clients)
£25.00 Add to basket
The Handbook for the Manufacturers' Agent
The
first book ever to be published covering every aspect of the work of a
manufacturer's agent. Written for the Independent Commercial Sales
Agent, it contains a wealth of practical advice about working as an
agent, invaluable in developing profitable sales agencies. The handbook
covers: why manufacturers use agents; how to set up as an agent; the
need for workable agreements; how to develop and expand your business;
remuneration and compensation alternatives; and much, much more!
(£10 to members and clients)
£12.00 Add to basket